ESCIntegrated Online Marketing Plan
We will take care of all your Internet marketing needs. We will create a plan to help you set your goals, organize your content and strategy, and implement a clear purpose for your social media, search engine optimization, pay-per-click, and overall Internet marketing. As a part of our service, we will also maintain your website.
Website Maintenance
- Consultation and guidance on the use of the website.
- Update and refresh website content and features.
- Regular monitoring and updating to ensure impeccable performance.
- Provide monthly reports with detailed statistics on website visitors.
- Perform periodic testing of contact forms and landing pages.
- Implement new interactive features (rental calculators, booking forms, chat widgets).
- Update code, frameworks, and libraries for security.
- Optimize web accessibility - WCAG and ADA Compliance.
- Monitor server health, scan for malware, spam, or unauthorized access attempts.
- Backup files and databases daily.
- Monthly meeting to review goals and performance.
Rental Advertising for Property Management Companies
- Vacancy syndication to ILS: Zillow, Trulia, HotPads.com, Apartments.com, Zumper.com, and Padmapper.
- Craigslist daily posting (Monday to Friday).
Search Engine Optimization
- Content SEO: Keyword research, on-page optimization, and content creation.
- Technical SEO: Site audit, Core Web Vitals optimization, and speed optimization.
- Local SEO: Google My Business and Bing Places setup and maintenance.
- Set up and monitor Google Search Console.
- Google Analytics data analysis.
Pay-Per-Click Advertising - Google, Meta & Reddit Ads
- Set up and maintain Google Ads campaigns (Pay-Per-Click).
- Set up and maintain Meta Ads (Facebook and Instagram) campaigns.
- Set up and maintain Reddit Ads campaigns.
- Create landing pages to optimize Pay-Per-Click conversions.
- Google Ads Partners.
- Bi-weekly meetings with Google representatives.
- The plan includes a total of five distinct campaigns.
Social Media Marketing
- Develop a social media marketing strategy.
- Create and maintain social media accounts (Instagram, Facebook, LinkedIn).
- Create visually engaging, brand-aligned content that drives engagement and leads, and publish posts on social media.
- Monthly meeting with Meta representatives.
Email Marketing
- Design ad creatives, coupons, and offers to be published online.
- Design and send newsletters and flyers to your email contacts.
- Provide support to your marketing campaign.
- Track referral traffic and leads.
Online Reputation Management
- Implement a review request system.
- Monitor online reviews.
- Respond to reviews.
- Report online reputation status.
Terms
- We work on one task at a time.
- We manage corporate profiles only.
- The minimum commitment term is three months.
- The client pays for third-party services.
- The service is prepaid and at a flat rate.
- Payments are due upon receipt of the invoice and will be considered late after the 15th of the month.
- The service is available monthly after the initial three months of commitment. It starts on the first day of the month and ends on the last day.
- The client can cancel the service with at least 30 days' notice after the initial three-month commitment.
- Additional services are available for extra fees.
- We are closed on New Year's Day, Good Friday, Memorial Day, Independence Day, Labor Day, the day before Thanksgiving, Thanksgiving, Christmas Eve, Christmas Day, and New Year's Eve.